Marketing Seminars 2023-2024
Academic Year 2023-2024, Semester A
Note all seminars are scheduled for face-to-face between 13:00-14:00
Date | Speaker/Affiliation | Presentation |
---|---|---|
Dec-19 |
Gil Appel George Washington University |
Working Across the Aisle: Empirical Methods for Behavioral Research
This talk addresses the emerging intersection between Quantitative and data accessed through noncoding and other, simple, retrieval methods. It aims to demonstrate how CB researchers can enrich their analyses with empirical data derived from digital sources without the need for extensive coding skills. The session will highlight case studies exemplifying potential Quant-CB collaborations, underscoring the practicalities and advantages of utilizing online data in behavioral studies. Attendees will be introduced to accessible tools for big data retrieval and analysis, fostering a synergistic approach in marketing research that leverages the strengths of both Quant.and CB methodologies. |
Dec-26 |
Yonatan Vanunu Chicago Booth |
Selective Attention and Consumer Decision-Making |
Jan-23 |
Maayan Malter Columbia |
Selective attention and consumer decision-making |
Feb- 6 |
Nurit Shnabel TAU |
The Needs-based Model of Reconciliation: Main Findings and New Directions |
Feb- 13 |
Stav Rosenzweig |
Winners and losers from an environmental policy in the car market |
Feb- 20 |
Atar Herzige |
Meaning Matters: On Consumer Empowerment in Material Recovery Initiatives
|
Feb- 26 | Coby Morvinski BGU |
A Journal into Using Large Scale Datasets to Address Behavioral Research Questions |
Mar- 5 | Raphael Thomsadsen Washington University |
Can Messaging Lear to More Effective Subscription Sign-ups? Insights from a Field Experiment |
MAr-12 | Shai Danziger TAU |
Wolt For Your Food Delivery: Using Phonesthemes To Imbue Non-word Brand Names With Meaning |